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Niels Hoven

Finding a niche market

The Thirty Day Challenge has begun with a focus on finding a market first. Find a niche market, be the only product in there, make money. Most budding entrepreneurs do it the other way around – come up with a product and then look for a market to sell it.

Craig and I spent yesterday brainstorming ideas, but the concept of a niche market didn’t really hit home until we read two articles by Mike Mindel:

So What is a Niche Market Anyway?
That Magic Feeling when you find a Niche Market

We read the articles, started over, and now have ten solid niche markets that we’re excited about. Next step: market testing?